ORIGIN OF OUR MATCHA
Introducing
Plentea Matcha
Single-Cultivar Matcha
100% Traceable
Each batch of plentea matcha carries the legacy of a single family and a single farm — a craft refined across ten generations in Uji, Japan. Nothing is blended, nothing is anonymous. What you hold in the bowl is traceable to its source.
Available by invitation only at select hospitality partners, private clubs, and considered retail spaces.
Shade-cultivation concentrates what matters. Our USDA Certified Organic matcha is naturally rich in L-theanine, chlorophyll, and EGCG — among the most studied compounds in green tea. Together, they offer something rare: sustained clarity and calm energy, without spike or crash.
One bowl. Generations of practice behind it.
Shade grown
Shading in the weeks before harvest concentrates what makes matcha exceptional — deepening the leaf’s chlorophyll for its signature color, and its theanine for a flavor without bitterness. It’s a discipline, not a shortcut.
Handpicked
Only the youngest, topmost leaf pairs are hand-selected — a single harvest, once each year. This is niyou-tsumi, two-leaf picking, practiced by our tea masters for generations. The leaves are steamed within hours to lock in color and nutrients, then dried slowly by hand.
Stone-ground
To drink matcha is to consume the whole leaf, not merely its infusion — which is why grade matters more here than in any other tea. Only the youngest, most tender leaves are selected; once destemmed and deveined, what remains is called tencha, the foundation of true ceremonial matcha.
OUR TEAM
Founder & CEO
Jessica Nazira is the founder of plentea, a ceremonial-grade matcha collective sourced from a 10th-generation family farm in Uji, Japan — bringing traditional Japanese tea practice into modern hospitality spaces.
With a background in global nutrition and a decade spent working across United Nations agencies, including UNICEF, on nourishment and sustainable community development, Jessica brings both provenance and purpose to plentea’s work. The collective partners with hospitality groups and private member clubs — including 1 Hotels and Casa Cipriani — to offer alcohol-free rituals rooted in stillness, precision, and craft.
Jessica holds academic training in nutritional sciences from Cornell University, economics from Georgetown University, and a master’s degree from New York University.
For Jessica, plentea is an extension of the work she began at the UN — proof that a luxury brand can also be a vehicle for care. A portion of every sale supports nourishment programs at UNICEF and the Lower Eastside Girls Club, carrying that commitment forward with every cup.
@plenteamatcha
Head of Events & Partnerships
You may recognize Tiffany from our Matcha Mornings.
Tiffany Teng leads events and partnerships at plentea, building the collective’s presence across hospitality and private member spaces.
Tiffany has spent several years in operations at Meta, bringing a sharp eye for process and cross-functional collaboration to the brand’s growing network of partners.
Tiffany holds a B.S. in Economics from Claremont McKenna College.
Audrey has spent years with clay and immersing herself in creating as a form of meditative therapy.
Audrey was first introduced to the potters wheel when she was 10 years old while attending FAIR school for arts in Crystal, Minnesota. She fell in love with clay as a medium and continued taking classes and expanding her knowledge. During the pandemic she eventually decided quit her corporate job in finance to pursue this dream.
Visit Audrey here.
Board Certified Nutrition Specialist
CBoard Certified Nutrition Specialist
Charlotte is a Board Certified Nutrition Specialist and member of the American College of Nutrition. She has been the voice behind plentea’s Notes on Wellness since joining in 2020.
Charlotte’s practice, Thrive East, was founded on a belief that real food and individualized nutrition science should be accessible to everyone. Her approach is practical and clear-eyed: understanding first why whole foods matter, then building sustainable habits around that understanding.
Based in Southampton, Charlotte shares nutrition insight and seasonal recipes on Instagram @ThriveEastNutrition.
Chief Operating Officer
Victoria’s early travels across Asia shaped a lasting practice of mindfulness, meditation, and tea. She and Jessica met as graduate students at NYU in 2012, connecting instantly over matcha’s quiet ritual — a bond that would later become plentea.
Based in Asia, Victoria brings the Japanese principle of wabi-sabi — beauty in imperfection and simplicity — into both plentea’s strategy and her global interior design work with Polilam. Her daily matcha ritual remains, as she describes it, a practice in nourishing, unhurried presence.
Food Photographer
Susanna Blavarg is the eye behind the lens and an absolute master at capturing the essence of Plentea matcha.
Check out her food photography here.